Top 5 Beauty Retail Apps Performance in Latin America Q4 2022

In Q4 2022, the top 5 beauty retail applications in Latin America showcased varying performance trends in downloads, active users, and revenue. Here's a detailed look at their performance.

SEPHORA: Maquiagem e Perfumes witnessed a mixed trend in weekly downloads, with numbers ranging from around 9.1K to 22.9K. The highest downloads were recorded in the week of November 21, peaking at approximately 22.9K. Weekly active users increased steadily from 100.9K at the start of the quarter to 134.7K in the week of November 21, before stabilizing around 122.9K towards the end of December.

IPSY: Personalized Beauty saw a gradual increase in weekly downloads, starting at 350 and reaching a peak of 1.1K in mid-October. The weekly active users for IPSY rose from 3.2K at the beginning of the quarter to 4.3K by the end of December, indicating a steady growth trend.

Perfumerías DRUNI had a relatively stable performance in weekly downloads, fluctuating between 231 and 602. The app's active users showed a consistent upward trend, starting from 2.1K and reaching 2.7K by the end of the quarter.

BEAUTY BAY experienced low download numbers throughout the quarter, ranging from 0 to 223. Despite the low downloads, the app maintained a stable number of active users, fluctuating between 1K and 1.6K.

Ulta Beauty: Makeup & Skincare showed a modest increase in weekly downloads, with figures ranging from 36 to 104. The weekly active users also displayed a gradual upward trend, starting at 265 and reaching 360 by the week of November 21.

These insights into the top beauty retail apps in Latin America for Q4 2022 come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.